Product thinking, user experience, and architecture.

I turn complex business needs into clear product decisions, from requirements and prioritization to user flows and alignment across product, UX, and technology.

Product

When a UI Update Complicated a Simple Task: How I Restored Search to Its Core Purpose

How I turned a complicated Shopify search flow back into a simple and fast experience, with a solution that fit into the existing interface and was adopted by more than 30 employees across the agency

30+: employees impacted
3 → 1: search categories unified
~450: searches per day
~10s: typical search time