Product thinking, user experience, and architecture.
I turn complex business needs into clear product decisions, from requirements and prioritization to user flows and alignment across product, UX, and technology.
Product
When a UI Update Complicated a Simple Task: How I Restored Search to Its Core Purpose
How I turned a complicated Shopify search flow back into a simple and fast experience, with a solution that fit into the existing interface and was adopted by more than 30 employees across the agency
- 30+
- employees impacted
- 3 → 1
- search categories unified
- ~450
- searches per day
- ~10s
- typical search time
Product
From Chaos to Control: How I Built an Order Workflow That Adapts to Each Product
Dozens of messages, last-minute changes, mistakes, and details that had to be remembered: this is how I turned a messy order process for a home bakery into a flexible, organized workflow that adapts to each product and keeps the whole process in one place.
- 10–15
- orders per week
- ~10h
- weekly prep time saved
- 40–60
- orders per month
- 0
- reported order mistakes